As the holidays near, ºüÀêÊÓƵ-based Anheuser-Busch on Tuesday announced some of its plans to spread cheer.
On Tuesday evening at sundown, the brewer is relighting the iconic Flying Eagle sign along Highway 40 (Interstate 64) near Grand Avenue.
A-B plans to keep the eagle lit after the holidays, as well.
The eagle stands 32 feet high, and the illusion of it taking flight is created by LED lights replacing the original mile of neon tubing.
The sign cost around $350,000 to build in 1953 and was originally erected in Los Angeles. It came to ºüÀêÊÓƵ in 1962 and received an earlier renovation in 1997.
The iconic Anheuser-Busch neon sign on Interstate 64 (Highway 40) near Grand Boulevard returned to glory following more than a year of darkness and restoration as it was relit during rush hour on Thursday, Nov. 10, 2022. The sign cost around $350,000 to build in 1953 and was originally erected on Wilshire Boulevard in Los Angeles. It came to ºüÀêÊÓƵ in 1962 and received an earlier renovation in 1997. Photo by Robert Cohen, rcohen@post-dispatch.com
In another move to celebrate ºüÀêÊÓƵ, the brewery is again releasing its ºüÀêÊÓƵ Lager. The original flagship beer was first launched in the 1860s and is available again as a draft-only offering at the Anheuser-Busch Biergarten and select local bars. One dollar from every draft beer sold through Dec. 3 will benefit the ºüÀêÊÓƵ Area Foodbank’s holiday meals program.
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The effort will culminate on Dec. 3 (also known as Giving Tuesday) when the Budweiser Clydesdales will parade through Soulard from 3-5 p.m., making special deliveries of limited-edition Clydesdale holiday packaging before a check presentation to the ºüÀêÊÓƵ Area Foodbank.
Finally, the annual returns for the 39th year at the Soulard brewery. It runs on select dates from Nov. 22-Dec. 30 and features new experiences this year.
