Diamond Sports Group, the parent company of FanDuel Sports Network, announced a deal Wednesday that will make the network available on the Prime Video streaming service.
FanDuel Sports Network Midwest, which airs Blues, Cardinals and ºüÀêÊÓƵ University games, is among the 16 regional sports networks that will now be available as an add-on subscription via for customers living within each team’s designated geographic area.
Fans will be able to watch games as well as pre- and postgame shows directly through Prime Video.
FanDuel Sports Network, which was known as Bally Sports until a recent name change, has struggled with distribution in recent years, leaving many fans in the dark.
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The move comes on the heels of last week’s announcement that Diamond and the Cardinals reached a new multi-year rights deal that keeps the Redbirds on FanDuel Sports and offers direct-to-consumer streaming, cutting out the middle man.
This new deal won’t necessarily be the most cost-competitive option vs. purchasing access as consumers would still need to subscribe to Prime Video then pay the yet-to-be determined price for the FanDuel add-on.
Prime Video is included as part of the , which costs $14.99 per month or $139 annually. Prime Video is also available for $8.99/month as a standalone without a Prime membership.
“Partnering with Prime Video, one of the largest streaming destinations in the U.S., and making FanDuel Sports Network available as part of their add-on subscriptions, creates a tremendous opportunity for us to expand our reach and better connect with viewers,†David Preschlack, CEO of Diamond, said in a statement.
No details on when FanDuel would be available on Prime Video were released Wednesday, nor were financial details of the agreement.
Amazon reportedly to invest in Diamond Sports earlier this year.
Diamond has been in Chapter 11 bankruptcy proceedings since March 2023, a result of dwindling cable viewership over the years.
A final hearing on Diamond’s bankruptcy reorganization plan is scheduled for Thursday. The company said in a financial filing last year that it had debt of $8.67 billion.
In a continuing expansion of its consumer offerings, Diamond announced on Tuesday that it will offer single-game pricing for NBA and NHL games beginning Dec. 5.
Viewers will have the option to buy a single Blues game for $6.99, in addition to monthly and season pass subscription plans.
FanDuel Sports Network is also available in ºüÀêÊÓƵ on Spectrum, U-verse TV, DirecTV, DirecTV Stream and Fubo.
The Associated Press contributed to this report.
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